Jack Liebelt · Infive

Your new LinkedIn banner, headline and Featured

Five options. Pick one number and use that option's banner, headline and Featured tile together. Every option points people to the guide you've already made, 5 Tips to Securing Your Dream Home Before It Hits the Market, with the keyword that is already on your profile: “EAST”.

Download everything (.zip)

Every banner and Featured tile, full size, ready to upload.

Ten minutes, once

How to put it live

  1. Pick an optionOne number, below. Banner, headline and Featured all match.
  2. Upload the bannerProfile → the pencil on your cover photo → upload. It's already 1584 × 396.
  3. Paste the headlineProfile → Edit intro → Headline. The highlighted part is all a phone shows.
  4. Add the Featured tileFeatured → + → Add media → upload the tile. Title it “Free guide: DM me EAST”. Drag it to first, above the old 5 Tips item.
  5. Answer every “EAST”Send the guide, then the one-shot DM below.
Banner · headline · Featured

Five options, as LinkedIn shows them

Option 1Your current banner, made bigger, with your 500+ homes on it and EAST now pointing at your real guide.
Banner, option 1
Jack Liebelt · 1st

500+ homes bought and sold in Melbourne's east. Now I only buy family homes | East & bayside | Fixed fee, never a % | Founder, Infive | DM "EAST" for my off-market buying guide

Toorak, Victoria, Australia · 176/220 characters
On a phone (390px, actual size)
Banner 1 at phone width
Featured
Featured tile, option 1
Download bannerDownload Featured
Option 2Our pick. Your face, and the one fact no other buyer's agent in the east can say: you used to sell them.
Banner, option 2
Jack Liebelt · 1st

I help busy families buy the family home in Melbourne's east | 500+ homes bought and sold | Buyer-only, fixed fee, never a % | Founder, Infive | DM "EAST" for my off-market guide

Toorak, Victoria, Australia · 178/220 characters
On a phone (390px, actual size)
Banner 2 at phone width
Featured
Featured tile, option 2
Download bannerDownload Featured
Option 3Your own number, big enough to read from across the room: 1 in 5 of your homes never went public.
Banner, option 3
Jack Liebelt · 1st

1 in 5 of our family homes never hit the public market | Buyer's agent, Melbourne's east & bayside | 500+ homes bought and sold | Founder, Infive | DM "EAST" for my off-market guide

Toorak, Victoria, Australia · 181/220 characters
On a phone (390px, actual size)
Banner 3 at phone width
Featured
Featured tile, option 3
Download bannerDownload Featured
Option 4Your guide front and centre, so people know exactly what they get when they DM EAST.
Banner, option 4
Jack Liebelt · 1st

Get your family home in Melbourne's east before it's listed | 500+ homes bought and sold | Fixed fee, never a % | Founder, Infive | DM "EAST" for my free off-market guide

Toorak, Victoria, Australia · 170/220 characters
On a phone (390px, actual size)
Banner 4 at phone width
Featured
Featured tile, option 4
Download bannerDownload Featured
Option 5Your own line from the site, over the G at sunrise. You're the only one at the auction on the buyer's side.
Banner, option 5
Jack Liebelt · 1st

Every agent in the room works for the seller, except me | Family homes in Melbourne's east & bayside | 500+ homes bought and sold | Founder, Infive | DM "EAST" for my off-market guide

Toorak, Victoria, Australia · 183/220 characters
On a phone (390px, actual size)
Banner 5 at phone width
Featured
Featured tile, option 5
Download bannerDownload Featured
What the banner is selling

Your guide, not a new one

5 Tips to Securing Your Dream Home Before It Hits the Market, cover

5 Tips to Securing Your Dream Home Before It Hits the Market

Your three-page guide from January 2025, already sitting in your Featured. Pre-market listings, talking to a buyer's agent, never revealing your ceiling to the seller's agent, having pre-approval ready to move, and reading the seller's motivation.

1 in 5 of your homes bought before public listingBuyer-only, fixed fee, never a %
Download the guide (PDF)
After they DM “EAST”

The one-shot DM

Send this to anyone who likes or comments on one of your posts, or anyone you've just connected with. Swap the highlighted bits for each person.

Your message

Hey [FIRST NAME] - I'm just about to head out the door to pick up my daughter, so I thought I'd send this quickly before I forget.

I saw you [liked / commented on] my post about [TOPIC] (or: thanks for connecting!), so I wanted to say hi properly.

I'm Jack and I run Infive. We buy family homes in Melbourne's east and bayside for families who don't have the Saturdays to do it themselves. We only work for the buyer, for one fixed fee.

I had a look at your profile, and you reminded me of [CLIENT NAME], who I was just on the phone with.

[He/She/They] [RESULT].

The reason it works is that every agent at the auction works for the seller, and I used to be one of them. So I know how the other side runs a campaign, and 1 in 5 of the homes we buy never hit the public market.

It's taken 500+ homes bought and sold to really dial this in.

And right now, we've got an offer where [THE OFFER].

As you can imagine, the percentage fee isn't a big fan of us haha. But we don't mind. The more families who have someone in their corner, the better.

Anyway, I really gotta grab my daughter or we'll be late for [ACTIVITY].

Happy to walk you through how it works? I've got [TIME 1] or [TIME 2] free tomorrow.

If not, no biggie at all. Happy to just send you my guide instead, 5 Tips to Securing Your Dream Home Before It Hits the Market.

Nice to meet you!

Cheers,
Jack

What goes in each gap

  • [TOPIC]: the post they reacted to. For a new connection, use “thanks for connecting!”.
  • [CLIENT NAME] + [RESULT]: a real client who looks like this person, straight from your record. For example: the Malvern surgeons, third auction loss in four, bought $80k under their ceiling. The Hawthorn family from Sydney, secured at $2.85m pre-auction and never flew down. The Canterbury family you told to walk away, then found a better home six weeks later.
  • [THE OFFER]: whatever you're running right now, such as a free 15-minute call on their brief, or auction bidding on a house they've already found.
  • [ACTIVITY] and the times: whatever is actually on with your daughter, and two real slots tomorrow.
Before it goes live

Three quick checks

  • EAST now sends your guide. Your current headline promises “the best places to buy right now”. Every option here promises the guide instead, because that's what you can send today. If you'd rather keep the suburb promise, write the shortlist first.
  • Pick one years number. Your headline says 10 years and your website says fifteen. None of the five options uses a years number, so there's nothing to reconcile on the new profile. Fix the website to match whichever one you keep.
  • Check the guide's email. The guide lists hello@infive.agency and the old logo. The infive.agency link still forwards to infive.com.au, but make sure that inbox works, or swap it for jack@infive.com.au.