Five options. Pick one number and use that option's banner, headline and Featured tile together. Every option points people to the guide you've already made, 5 Tips to Securing Your Dream Home Before It Hits the Market, with the keyword that is already on your profile: “EAST”.
Every banner and Featured tile, full size, ready to upload.
500+ homes bought and sold in Melbourne's east. Now I only buy family homes | East & bayside | Fixed fee, never a % | Founder, Infive | DM "EAST" for my off-market buying guide
I help busy families buy the family home in Melbourne's east | 500+ homes bought and sold | Buyer-only, fixed fee, never a % | Founder, Infive | DM "EAST" for my off-market guide
1 in 5 of our family homes never hit the public market | Buyer's agent, Melbourne's east & bayside | 500+ homes bought and sold | Founder, Infive | DM "EAST" for my off-market guide
Get your family home in Melbourne's east before it's listed | 500+ homes bought and sold | Fixed fee, never a % | Founder, Infive | DM "EAST" for my free off-market guide
Every agent in the room works for the seller, except me | Family homes in Melbourne's east & bayside | 500+ homes bought and sold | Founder, Infive | DM "EAST" for my off-market guide
Your three-page guide from January 2025, already sitting in your Featured. Pre-market listings, talking to a buyer's agent, never revealing your ceiling to the seller's agent, having pre-approval ready to move, and reading the seller's motivation.
Send this to anyone who likes or comments on one of your posts, or anyone you've just connected with. Swap the highlighted bits for each person.
Hey [FIRST NAME] - I'm just about to head out the door to pick up my daughter, so I thought I'd send this quickly before I forget.
I saw you [liked / commented on] my post about [TOPIC] (or: thanks for connecting!), so I wanted to say hi properly.
I'm Jack and I run Infive. We buy family homes in Melbourne's east and bayside for families who don't have the Saturdays to do it themselves. We only work for the buyer, for one fixed fee.
I had a look at your profile, and you reminded me of [CLIENT NAME], who I was just on the phone with.
[He/She/They] [RESULT].
The reason it works is that every agent at the auction works for the seller, and I used to be one of them. So I know how the other side runs a campaign, and 1 in 5 of the homes we buy never hit the public market.
It's taken 500+ homes bought and sold to really dial this in.
And right now, we've got an offer where [THE OFFER].
As you can imagine, the percentage fee isn't a big fan of us haha. But we don't mind. The more families who have someone in their corner, the better.
Anyway, I really gotta grab my daughter or we'll be late for [ACTIVITY].
Happy to walk you through how it works? I've got [TIME 1] or [TIME 2] free tomorrow.
If not, no biggie at all. Happy to just send you my guide instead, 5 Tips to Securing Your Dream Home Before It Hits the Market.
Nice to meet you!
Cheers,
Jack
These messages invite families on your list, and the brokers you work with, to one small evening. The first two only ask if they'd like to come. The booking link goes out in the Hail Mary, or as soon as someone says yes.
How to hear about the family home before it hits the market, and how to stop losing at auction.
It's built on your Malvern clients: two surgeons who'd lost three auctions out of four and were ready to give up, and then bought $80k under their ceiling. Every family on your list who's lost an auction is them. The other versions use your Hawthorn and Camberwell results.
[SQUARE BRACKETS] are yours to fill in. {curly brackets} fill in automatically.
| {First name} | Sarah |
| {Company} | Where they work, e.g. a hospital or a law firm. Only use it if it helps (“a few families from {Company} have asked me about this”). |
| {Day + date} | The evening, e.g. Wednesday 12 November (not set yet) |
| [PLACE] | Somewhere in the east with a private room, e.g. a café in Camberwell |
| A past chat | “Hey Sarah, I remember we were chatting about Balwyn High zoning at the school fete.” Then the invite. |
| Their recent post | “Hey Sarah, I saw your post about finally selling in Richmond.” This replaces “I know this is a bit random”. |
| [SEATS] | How many spots are left, e.g. 6 |
| [NAME/ROLE] in the follow-up | A family you really spoke to, e.g. “a couple in Balwyn”. No names. |
Put this line first, then the invite.
Hey {First name}, I remember we were chatting about [X] at [WHERE].
Pick the version that fits their situation. Each one is a single sentence, who it's for and a real result, and then the ask. Save the venue details and the link until they say yes.
Anyone who's been looking for a while, or has posted or said they missed out again.
Hey {First name}, I know this is a bit random.
I'm hosting a small evening for families buying in Melbourne's east and bayside at [PLACE] on {Day + date}, walking through exactly how we got two Malvern surgeons their family home $80k under their ceiling after they'd lost three auctions out of four.
Would you like to come?
Anyone relocating to Melbourne, especially from Sydney, with a start date or a school term to hit.
Hey {First name}, I know this is a bit random.
I'm hosting a small evening for families buying in Melbourne's east and bayside at [PLACE] on {Day + date}, walking through how we secured a Sydney family of five their Hawthorn home off-market at $2.85m before auction, without them ever flying down.
Would you like to come?
Families already in the east who need a bigger home and have one to sell.
Hey {First name}, I know this is a bit random.
I'm hosting a small evening for families buying in Melbourne's east and bayside at [PLACE] on {Day + date}, walking through how we got a Camberwell family into their next home with zero days holding two, and no bridging finance.
Would you like to come?
Your broker referral partners. The ask is to bring a client, not to come themselves.
Hey {First name}, I know this is a bit random.
I'm hosting a small evening for families buying in Melbourne's east and bayside at [PLACE] on {Day + date}, walking through how 1 in 5 of the homes we buy never hit the public market.
Have you got a pre-approved client who keeps missing out and would like to come along?
A made-up prospect, to show a finished message. Swap in the real person.
Hey Sarah, I saw your post about missing out in Kew again on Saturday.
I'm hosting a small evening for families buying in Melbourne's east and bayside at a café in Camberwell on Wednesday 12 November, walking through exactly how we got two Malvern surgeons their family home $80k under their ceiling after they'd lost three auctions out of four.
Would you like to come?
Pick the problem that fits them:
Hey {First name}, I was chatting to [NAME/ROLE] who's stuck on [PROBLEM], and it reminded me to reach back out.
Keen to come?
There's no booking page yet. Use a simple RSVP form, or just ask them to reply “yes”.
Hey {First name}, I swear this is my last message haha.
It'll be a room of [SEATS] families on {Day + date}, and we'll go deep on how homes get sold before they're listed, and how to be the buyer the agent calls first.
If you'd like a seat, you can book here: [LINK]
Once I see you've booked, I'll give you a quick call to hear your brief and run you through who else is coming.
And if you're flat out, just let me know and I'll reach out for the next one.
Cheers,
Jack
DM or email.
Awesome, we'd love to have you there! Here's the link to grab your seat: [LINK]
Do you have 5 minutes at [TIME] or [TIME] today? I'd love to hear your brief and run you through who else is coming.
Same three, for anyone you have an email for.
Subject: Your private invite: buying in the east evening, {Day + date}
Hi {First name},
I know this is a bit random.
I'm hosting a small evening for families buying in Melbourne's east and bayside at [PLACE] on {Day + date}, walking through [THE RESULT LINE FROM THEIR VERSION ABOVE].
Would you like to come?
Cheers,
Jack
Subject: Re: Your private invite
Hi {First name},
I was chatting to [NAME/ROLE] who's stuck on [PROBLEM], and it reminded me to reach back out.
Keen to come?
Cheers,
Jack
Subject: Last one from me
Hi {First name},
I swear this is my last email about it.
It'll be a room of [SEATS] families on {Day + date}, and we'll go deep on how homes get sold before they're listed.
If you'd like a seat, you can book here: [LINK]
Once I see you've booked, I'll give you a quick call to hear your brief and run you through who else is coming.
And if you're flat out, just let me know and I'll reach out for the next one.
Cheers,
Jack